Marketing for smart building technology companies
Integrators, owners, and operators all evaluate smart building technology differently. We build websites, product video, and content that speak to each of them and turn a complex platform into a clear buying decision.
Why smart building tech is hard to sell online
Too many audiences, one message
Integrators want specs, owners want ROI, and operators want ease of use. Most sites try to say everything at once.
The product is invisible
Software and controls don't photograph well, so buyers never see what the system does.
No path to a demo
Visitors can't find the next step, and traffic never turns into sales conversations.
What we build for smart building companies
Persona-based websites
Separate pathways for integrators, owners, and operators, each with the proof they need.
Product and case study video
Films that show the system working in real buildings.
Demo funnels
Demo request and contact flows that give your sales team qualified conversations.
SEO for technical searches
Content that ranks for the problems your platform solves.
We redesigned smartengine wtec's site with clear pathways for integrators, owners, and operators, plus demo request forms. Organic traffic doubled in the first six weeks after launch.
See case studies →Do you understand technical products?
Yes. We work with building technology, lighting, and infrastructure companies and learn the product before we write a word.
Can you make software look good on video?
Yes. We combine on-site footage in real buildings with screen and motion graphics.
Do you work with integrators and channel partners?
Yes. We build partner pages and sales tools for channel programs.
How long does a website project take?
Most of our website builds launch in under three months.
READY WHEN YOU ARE
Let's talk about your brand. No pitch decks, just a real conversation.